In fact, they can't win elections without your willing stupidity.
Case in point: a little screed written by failed failure Rick Santorum (R-Failureistan) on Politico, about Supreme Court nominee Sonia Sotomayor:
Uh huh. Haven't we been through this? Let's wade through one more time, lie by lie.
First paragraph: Sotomayor's reversal rate is actually fairly low (60%) compared to the rate of reversal for the Supreme Court (70%, which is, for Rick Santorum-level readers, GREATER than 60%). Also, it's useful to remember that Sotomayor has adjudicated over 3,000 cases, and she's been overturned three times. Looked at that way, that's a VERY low reversal rate! So, that takes care of that lie. Is Rick Santorum stupid, or a liar, or both?
Second paragraph: The idea that the appeals court level is where policy is made is not controversial, except to those with NO knowledge of the judicial system, who are being whipped up into a frothy lather by their demagogues and hacks on the Right, who absolutely know there's nothing controversial about the idea that policy is made at the appeals court level. Let's see what legal experts say about this:
Right. A "determined demagogue" like Rick Santorum, who is also a failure, and a hack.
Third paragraph: Oh read the damned quote for yourself, instead of letting your overlords tell you what to think, for once in your life.
Moral of story: Rick Santorum, being a demagogue, and a hack, and a liar, and also a failure, expects you to be absolutely uninformed, stupid, and gullible, in order that his words might have meaning. Because if you were to read things for yourself, if you were to be literate, the brand of Republicanism espoused by Rick Santorum et al. would simply disappear.